On January 24, 1984, Apple Computer introduced audiences to its new computer, the Macintosh. The introduction, by way of a landmark 60-second Superbowl commercial, promised users that they would “see why 1984 won’t be like [George Orwell’s] 1984.”
The commercial owed its creation to the director Ridley Scott, who had recently filmed Blade Runner. The Macintosh computer owed its creation to Jef Raskin, one of Apple’s legendary computer makers. As does the computer’s trade name; McIntosh apples, legend has it, were Jef Raskin’s favorite type of apple.
And it’s easy to see why. McIntosh apples …