I don’t love the magazine Food & Wine. I signed up for a subscription by cashing in some airline miles due to expire. At the time, I was willing to try six months of content at no cost.
The food in the magazine looks great. It’s exquisitely staged and photographed on glossy magazine paper. The colors pop while the copy rolls along. But there’s just something about the magazine that I don’t love. Between the advertisements for exotic cruises and high-priced jewelry, the magazine gives the impression that none of its subscribers actually cook the recipes – that the subscribers have people for that kind of stuff. Food & Wine’s recipes look great to try – but they also look like, at least most of the time, that the recipes are tried only after they are cooked by the wait staff.
In my mind, the average Food & Wine subscriber is not the apron-wearing, oil-splashed, cooking type, …
