Like the Camry, the Walkman, and the Wii, broccolini is one more Japanese product making its way into the American household. And like its predecessors, the vegetable is one part engineering and one part marketing.
Broccolini was developed in 1993, when the Sakata Seed Corporation crossed broccoli with gai lan, or Chinese broccoli. Sakata originally marketed the green as “aspiration,” perhaps a not so subtle allusion to its hopes for the product. The name may have also been designed to suggest a connection to asparagus. Indeed, Sakata also tried calling it asprobroc and asprospeer – never mind its misleading nature. Crossing broccoli with asparagus, one article noted, would be like breeding a chipmunk with a tree: it can’t be done.
Ultimately, the more accurate broccolini prevailed, though brocoletti was in the running for some time.
Broccolini is basically …
