You have to applaud the marketing efforts of Nutella. Nutella is, as the box proudly proclaims, little more than sugar and a mix of hazelnuts and cocoa. Indeed, the first ingredient listed is sugar. Owing to its healthy mix of hazelnuts, the spread also has its share of fat. And yet, Nutella is branded as a necessary component of a balanced breakfast – as if it contained some vital, indispensable nutrients. In almost all of its marketing literature, Nutella is featured at the breakfast table.
In fairness, Nutella does not advocate downing spoonful after spoonful of its spread. Instead, the company notes that without Nutella, you might forego that piece of otherwise boring whole wheat toast. In that respect, …
